THE UK IS POORER THAN THE POOREST AMERICAN STATE

Governments do not create wealth. Entrepreneurs create wealth, governments can only create the conditions to create wealth, or the conditions to destroy it. As an entrepreneur and business owner I guess I already know this. In a recent Facebook thread that brought out a whole bunch of somewhat entitled socialists spouting largely nonsense, an ideaContinue reading “THE UK IS POORER THAN THE POOREST AMERICAN STATE”

Breaking a Rut..

Recently I feel I’ve been stuck in a whole bunch of ruts. First, being in a personal rut is really difficult. Secondly being in a business rut is also really difficult. But first let’s define what a rut actually is. Rut, Noun: A habit or pattern of behaviour that has become dull and unproductive but is hard to change.Continue reading “Breaking a Rut..”

The Power of Sponsorship in Sports Brand Marketing

Sponsorship in sports brand marketing is a strategic tool that bridges businesses with audiences through high-profile athletes, teams, and events. Whether it’s combat sports like MMA and boxing, motorsports like Formula 1 or MOTOGP, or global icons in football such as Messi or Ronaldo, the right sponsorship can elevate a brand’s visibility, credibility, and influence. However, sponsorship is far more than just financial backing—it’s about aligning brand values with the right personalities and sports to create a meaningful connection with fans.

The Impact of Negative Influence on Success

If you ever need some inspiration reading some of Muhammed Ali’s many quotes is a constant source for me but this one really struck a chord today so please read on…. “It isn’t the mountains ahead to climb that wear you out; it’s the pebble in your shoe.” Muhammed Ali 1942–2016 The idea that somethingContinue reading “The Impact of Negative Influence on Success”

Does Size Matter? How Important is Building Your Social Media Accounts?

So over the last three months or so I’ve come across a bit of a theme in terms of social media in terms of marketing a business. The question of does size matter in social media following terms seems like the answer is very obvious, of course it does. Right?