The definition of a lifestyle business is a business designed to support a lifestyle. Easy right! But many are confused by the idea of what the lifestyle is more than what the business is.
Any entrepreneur or small business person who has not read the “4 Hour Work Week” by Tim Ferris essentially should do, and whilst I would not say I agreed with everything in there, it certainly has it’s moments.
The book Start with why, by Simon Synek, whose famous TED talk was a game changer for me when I saw it, explores ideas anyone building a brand truly should consider, but the actual phrase “Start with why” has another meaning, one I explore to a degree in my first Lifestyle business video.
The simple fact is most people have been told since they are very young that getting an education, then a job, then a better job is the right path, but there is a dawning realisation amongst people today that this path leads many to the infamous mid life crisis where they correctly start to question the idea of “is this it?, is this what life is about?” The simple response is, well…no, it’t not.
The Anarchist Entrepreneur 